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LATEST STORIES
Big Tech vs. DOJ: What Google’s Antitrust Troubles Mean for Marketers
Two antitrust rulings challenge Google’s dominance in search and ad tech. Here’s what marketers need to know about the legal and strategic impact.
The Future of Digital Attribution: Surviving in a Cookieless, AI-Powered Web
Measurement in digital marketing is undergoing a quiet but profound shift. Third-party cookies are disappearing, phased out by major browsers and diminished further by...
Auditing Your Brand in 2025: A Checklist for Visual, Verbal, & Experiential Consistency
By 2025, a brand audit isn't just an occasional cleanup exercise. It's how marketing professionals stay in sync with evolving expectations and consumer attention...
What AI Can—and Can’t—Do for Your Brand Voice
Scaling content without erasing what makes your brand recognizable
Speed and efficiency are no longer optional in a high-volume content environment. Teams are expected to...
Why Ethics Are Now a Core Part of the Customer Experience
The connection between ethics and customer experience isn't theoretical anymore. If you're leading marketing in any industry, you've likely seen it firsthand. Customers want...
