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Big Tech vs. DOJ: What Google’s Antitrust Troubles Mean for Marketers

Two antitrust rulings challenge Google’s dominance in search and ad tech. Here’s what marketers need to know about the legal and strategic impact.

The Future of Digital Attribution: Surviving in a Cookieless, AI-Powered Web

Measurement in digital marketing is undergoing a quiet but profound shift. Third-party cookies are disappearing, phased out by major browsers and diminished further by...

Auditing Your Brand in 2025: A Checklist for Visual, Verbal, & Experiential Consistency

By 2025, a brand audit isn't just an occasional cleanup exercise. It's how marketing professionals stay in sync with evolving expectations and consumer attention...

What AI Can—and Can’t—Do for Your Brand Voice

Scaling content without erasing what makes your brand recognizable Speed and efficiency are no longer optional in a high-volume content environment. Teams are expected to...

Why Ethics Are Now a Core Part of the Customer Experience

The connection between ethics and customer experience isn't theoretical anymore. If you're leading marketing in any industry, you've likely seen it firsthand. Customers want...

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Supercharge Your Website at the Website Optimization Friday Forum

April 11, 2025 | Online | Free to Attend Is your website leaving conversions on the table? Whether you're refining your landing page or rethinking...

Create, Monetize, and Scale at Creator Conf 2025!

May 28–29, 2025 | Budapest, Hungary Calling all content creators! Whether you're an emerging voice or a digital powerhouse, Creator Conf 2025 is your must-attend...

Level Up In Marketing at the 2025 Meltwater Summit!

Ready to take your marketing and PR skills to the next level? Don’t miss the 2025 Meltwater Summit, happening May 6-7 in New York...

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