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30 Years of Pokémon: Branding Lessons From a Pop Culture Phenomenon
The lasting impact and cultural reach of Pokémon is something that most brands aspire to, yet few ever reach. Now celebrating its 30th anniversary...
How Marketers Can Bring Trends to Life With Pinterest Predicts
Chasing trends is easy. Bringing them to life is markedly less simple. Brands act on trends all the time, capitalizing on what’s already popular....
The Cultural Power of Branding: How Brands Influence Norms, Values, and Trust
Marketing often treats culture as something external. Whether it be a context to tap into, a tone to match, or a trend to ride, marketing materials often reflect the...
What Last Year’s Social Media Data Reveals About the Channel Today
Last year's social media data paint the picture of a channel in flux. Now, the channel is defined by performance differences between platforms, new rules of format engagement, and the growing impact of rising content volume and declining baseline quality on how users engage with social media.
How ChatGPT Ads Could Change Digital Advertising
OpenAI’s decision to begin testing ads inside ChatGPT has already prompted debate about trust, neutrality, and the future of the platform.
Now that we’ve had...
