From the rise of email automation and trends with TikTok strategies to the evolving world of influencer marketing and social advocacy, these insights highlight how marketers can stay ahead of the curve. Dive into 2024’s top marketing reads and discover how to make a lasting impact!
10. Out of the Spam Folder with Email Marketing Automation
It’s easier to find someone who doesn’t check their email rather than someone who does, with 88% of people checking their email twice a day. With so many actively checking their inboxes, what does this mean for your email campaigns if they are ignored? Read about personalization, dynamic content, and automation to get your emails opened and engaged with.
9. Why the Metaverse is Your Brand’s Next Big Move
With major tech companies declaring the metaverse as the future of the internet, marketers must prepare for it to change the marketing landscape as we know it. Discover the different strategies for marketing within the metaverse and learn from famous examples from Gucci to a Travis Scott concert.
8. Identity Crisis? Not with a Strong Brand Identity!
How do you stand out against other creative marketing campaigns when each one is striving to be the most creative and stand out against the crowd? This article explores how crafting a strong brand identity is key. Follow cases from Glossier and Duolingo to learn more about using brand identity to stand out in a competitive market.
7. Harmonizing Marketing and Sales: A Path to Revenue Growth
Aligning marketing and sales is essential for promoting revenue growth. Meanwhile, misalignment can lead to product failures. Explore the dangers of misalignment and learn about actionable strategies to create a seamless customer experience. By aligning your teams and embracing AI-driven insights, you can drive consistent revenue growth for your organization.
6. Creating Quality Content: Balancing Creativity with Efficiency
With more companies hiring full-time content creators, crafting engaging content that is both creative and fun is now an essential skill. However, staying creative throughout the demanding content calendar is an uphill battle. Dive into these strategies that will help you stay creative while streamlining your content creation process.
5. Zero to Viral: TikTok Trend Marketing Strategies That Really Work
Influencers and trends are going viral on TikTok every day—so why can’t your brand do it too? Explore these TikTok marketing strategies by examining community trends and their lifecycles and leveraging trend-tracking tools. By staying agile, creative, and authentic, marketers can ride the wave of TikTok’s fast-paced trends to create content that captivates and converts.
4. Influencer Marketing Evolution: A Guide for Marketers
The influencer marketing industry has skyrocketed from $1.7 billion in 2016 to an anticipated $16.4 billion just in 2022. They also have a closer tie to consumers than traditional brands, with 86% of consumers making purchases based on influencer recommendations. This guide explores micro- and nano-influencers, the importance of authentic value alignment, and the power of long-term partnerships.
3. Entering New Markets: Master the Challenge
Brands looking to enter new markets face an exhilarating challenge. To ensure long-term success, new market strategies must be built with the audience in mind to promote long-term sustainability. For marketers looking to take on the challenge, here is a three-part process designed to aid in navigating these new territories with confidence.
2. Finding Top Marketing Talent: The Talent Treasure Hunt
The marketing field demands top talent, but how can you be sure you’re attracting the right people? Read about what the younger generations are looking for from recruiters regarding employee benefits. Learn what they are expecting from companies that go beyond the salary. In a competitive market, these strategies will position your organization as a magnet for marketing superstars.
1. Tune In to Stand Out: Social Advocacy in Marketing
In today’s marketing landscape, standing out means standing up. Learn from real cases of social media listening, the success of cultural appreciation, and the reasons why some infamous social activism campaigns failed. Read our top article from 2024 to discover how you can make your marketing a force for good.
Stay Ahead, Stay Inspired
These top 10 articles offer a comprehensive guide for marketers navigating a fast-paced and ever-evolving industry. As you reflect on 2024’s key marketing insights, use these lessons to innovate and foster lasting connections.
