April 11, 2025 | Online | Free to Attend
Is your website leaving conversions on the table? Whether you’re refining your landing page or rethinking your entire site strategy, the Website Optimization Friday Forum from MarketingProfs is your go-to digital event. Streaming live on April 11, 2025, this three-part virtual forum—sponsored by Webflow—features leading marketers sharing proven tactics to captivate visitors and drive measurable results.
Why You Should Be There
Unlock Your Landing Page’s Potential: Discover the psychology and structure behind persuasive “hero” sections with expert copywriter Eddie Shleyner.
Debunk Optimization Myths: Webflow’s Guy Yalif reveals what most marketers get wrong—and how AI-powered brands get it right.
Write Copy That Converts: Learn how to use AI and A/B testing to tailor persuasive messaging for different visitor types with marketing pro Brian (last name TBD).
Learn From the Best: These speakers aren’t just presenters—they’re pros who’ve helped brands grow with cutting-edge strategies and real-world results.
Zero Cost, Maximum Value: It’s 100% free for MarketingProfs subscribers (even the free-tier ones). You just need to register.
Sessions You Can’t Miss
🧱 Hero Building: The Easiest Way to Start Writing a Remarkably Persuasive Landing Page
11:30am–12:15pm ET | Eddie Shleyner
Craft irresistible hero sections that hook visitors fast and drive conversions.
🧠 Top Three Myths in Website Optimization (And How to Fix Them)
12:30pm–1:00pm ET | Guy Yalif, Webflow
Stop wasting time on the wrong tweaks—learn what truly moves the needle.
🧬 The Science of Persuasive Messaging Using AI and A/B-Testing
1:15pm–2:00pm ET | Brian
Speak your visitors’ language with targeted messaging and data-backed testing.
Topics You’ll Explore
📣 Writing – Copy techniques that command attention and action
📊 Demand Generation – Turn traffic into leads and loyal customers
🌐 Websites – From design to UX to content, unlock your site’s full potential
Don’t Miss Out!
The Website Optimization Friday Forum isn’t just another webinar—it’s a mini-conference designed to help you level up fast. With expert-led sessions, live chat, downloadable resources, and a free content library, you’ll leave inspired and equipped.
👉 Register now at MarketingProfs.com and get ready to build better pages, tell stronger stories, and convert more visitors—starting April 11!
