Shop Talk: Decoding the Latest Consumer Trends from HubSpot
The need to understand your consumer base is a given in the marketing world. However, this task is easier said than done. With technological...
Identity Crisis? Not with a Strong Brand Identity!
In today’s world where just about every business is vying for consumers’ attention, it is more crucial than ever to stand out. But that...
How to Thrive Amid Post-Pandemic Consumer Behavior Shifts
Post-pandemic consumer behavior has undergone a whirlwind transformation, driven by a mix of evolving digital habits, economic pressures, and a renewed desire for experiences....
Unveiling 2024’s Hottest Summer Shopping Trends
The Optimove 2024 Consumer Summer Shopping Report dives into the hottest summer shopping trends reshaping consumer habits, spotlighting the surge of Research Online, Purchase...
Rebranding Strategies in Action: Air Up’s Win, Gap’s Recovery
Brand growth and successful rebranding strategies are essential to stay ahead of the curve. For marketing pros, understanding the nitty-gritty of these processes is...
Revenue Growth for Marketing: Align, Optimize, Succeed
B2C companies face a relentless quest to boost revenue growth creatively. The State of B2C Revenue Execution Report from Invoca uncovers the critical hurdles...
Avoiding Marketing Disputes: Lessons Learned
Staying on the right side of the law and avoiding marketing disputes is crucial for successful marketing strategies. Recent high-profile legal battles involving Johnson...
Tune In to Stand Out: Social Advocacy in Marketing
Connecting with your audience goes beyond promoting products. It's about understanding and advocating for the social issues that matter to them. Leveraging social advocacy...
Harmonizing Marketing and Sales: A Path to Revenue Growth
Aligning marketing and sales teams isn't just beneficial—it's essential for achieving remarkable revenue growth. This crucial synergy can eliminate inefficiencies, elevate customer experiences, and...
Greenwashing Exposed: Maintain Integrity in Sustainable Marketing
In today's competitive market, transparency and authenticity are not just buzzwords—they're essential for brand reputation and consumer trust. Imagine your favorite brand suddenly being...
