If your web content isn’t easy to follow, you’re doing your brand a disservice. Numerator reports that 82% of consumers want their shopping experience to be as convenient as possible. With convenience playing a pivotal role in how people...
The rise of smartphones over the last decade led to increased dependence on this evolving technology. A report from 2023 discovered that 56.0% of Americans admit to being addicted to their cell phone. While not every consumer may admit...
The world of marketing is not only demanding but also constantly evolving. With new trends at every corner and the latest technologies rising in popularity, marketers are pressured to always stay on the pulse.
Social Media Marketing Director Stephanie...
Email marketing is a crucial tool for any brand looking to engage with its audience. Billions of people use email services, and 88% check their emails twice a day. It’s rarer to find someone who doesn’t check their email...
Marketing teams are no strangers to the struggles with paid advertising campaigns. Even with all the proper market research completed, there is no guarantee that the company will receive a positive return on investment (ROI). In fact, it is...
In today's lightning-fast digital world, TikTok trends are the secret to connecting with your audience. The report "Finding Success with TikTok Trends" by TikTok and Billion Dollar Boy spills on how brands can use TikTok trend marketing strategies to...
The landscape of SEO is ever-changing, and 2024 is no exception. With advancements in AI, shifts in consumer behavior, and the growing influence of social media, marketing professionals must stay ahead of the curve to maintain and enhance their...
Post-pandemic consumer behavior has undergone a whirlwind transformation, driven by a mix of evolving digital habits, economic pressures, and a renewed desire for experiences. For marketing professionals, understanding these shifts is like unlocking the ultimate cheat code for connecting...
The Optimove 2024 Consumer Summer Shopping Report dives into the hottest summer shopping trends reshaping consumer habits, spotlighting the surge of Research Online, Purchase In-Store (ROPIS). Driven by Gen Z and Millennials, these trends highlight a crucial shift in...
The Spring 2024 CMO Survey delivers a detailed examination of the ever-changing marketing landscape, focusing on the integration of marketing technologies, growth strategies, and sustainability initiatives. Drawing from the insights of 2085 marketing leaders, this survey illuminates both the...
