Say the Magic Words with Voice Search Optimization
If your web content isn’t easy to follow, you’re doing your brand a disservice. Numerator reports that 82% of consumers want their shopping experience...
Swipe Right on Success With Mobile Marketing
The rise of smartphones over the last decade led to increased dependence on this evolving technology. A report from 2023 discovered that 56.0% of...
Unlocking Marketing Magic: Q&A with Stephanie Studer
The world of marketing is not only demanding but also constantly evolving. With new trends at every corner and the latest technologies rising in...
Out of the Spam Folder with Email Marketing Automation
Email marketing is a crucial tool for any brand looking to engage with its audience. Billions of people use email services, and 88% check...
From Waste to Wins: Optimizing Your Paid Advertising Campaigns
Marketing teams are no strangers to the struggles with paid advertising campaigns. Even with all the proper market research completed, there is no guarantee...
Zero to Viral: TikTok Trend Marketing Strategies That Really Work
In today's lightning-fast digital world, TikTok trends are the secret to connecting with your audience. The report "Finding Success with TikTok Trends" by TikTok...
SEO Strategies to Transform Your Approach in 2024
The landscape of SEO is ever-changing, and 2024 is no exception. With advancements in AI, shifts in consumer behavior, and the growing influence of...
How to Thrive Amid Post-Pandemic Consumer Behavior Shifts
Post-pandemic consumer behavior has undergone a whirlwind transformation, driven by a mix of evolving digital habits, economic pressures, and a renewed desire for experiences....
Unveiling 2024’s Hottest Summer Shopping Trends
The Optimove 2024 Consumer Summer Shopping Report dives into the hottest summer shopping trends reshaping consumer habits, spotlighting the surge of Research Online, Purchase...
Marketing Budgets Unveiled: Insights for Future Growth
The Spring 2024 CMO Survey delivers a detailed examination of the ever-changing marketing landscape, focusing on the integration of marketing technologies, growth strategies, and...