If your marketing team is using AI-generated ads, it might be time to reconsider the way that strategy is applied. Recent research from NielsenIQ (NIQ) reveals that AI isn’t quite the golden goose that some were hoping it would...
Content marketing continues to evolve as new social platforms are on the rise—inventing new ways for consumers to engage with brands and influencers. Over the last few years, marketers have been able to rely on the Big Five (Facebook,...
As we step into 2025, the marketing landscape is evolving at an unprecedented pace. With advancements in technology and shifting consumer expectations, marketers face new challenges and opportunities to stay ahead. Dive into the top 10 marketing trends that...
From the rise of email automation and trends with TikTok strategies to the evolving world of influencer marketing and social advocacy, these insights highlight how marketers can stay ahead of the curve. Dive into 2024’s top marketing reads and...
There’s always talk about how to avoid burnout when constantly creating content to keep audiences interested. But what happens when your audience gets burned out by you?
Data from Sprout’s 2024 Content Benchmarks Report reveals that brands are averaging 10...
As AI continues to upend the marketing landscape, CMOs are facing high stakes as they try to implement it for success. The 2024 CAIO Report from PYMNTS offers an in-depth look at how CMOs have evolved their GenAI integration,...
Earlier this year, Google implemented its AI Overviews, a new strategy utilizing generative AI “when our systems determine that generative responses can be especially helpful — for example, when you want to quickly understand information from a range of...
While the early days of the internet presented a new avenue for content that excited consumers, growing accessibility to the internet has tipped the scale of content marketing’s viability. To describe the phenomenon behind content marketing’s supply and demand,...
While many brands continue to hone their skills in the social media landscape, a new world is emerging, and it’s demanding all of our attention. According to major tech companies, the metaverse is the future of the internet, and...
TikTok isn’t just a social platform anymore. With 74% of Gen Zers on the internet using it for their searches, it’s becoming the place to find new products, travel recommendations, and anything trending. Using social media to find recommendations...
