Earlier this year, Google implemented its AI Overviews, a new strategy utilizing generative AI “when our systems determine that generative responses can be especially helpful — for example, when you want to quickly understand information from a range of...
While the early days of the internet presented a new avenue for content that excited consumers, growing accessibility to the internet has tipped the scale of content marketing’s viability. To describe the phenomenon behind content marketing’s supply and demand,...
While many brands continue to hone their skills in the social media landscape, a new world is emerging, and it’s demanding all of our attention. According to major tech companies, the metaverse is the future of the internet, and...
TikTok isn’t just a social platform anymore. With 74% of Gen Zers on the internet using it for their searches, it’s becoming the place to find new products, travel recommendations, and anything trending. Using social media to find recommendations...
The importance of a multichannel marketing strategy cannot be overstated. From driving an 80% increase in store visits to a comparable 91% higher customer retention rate, this transformative approach has made its mark in the marketing scene. However, while...
If your web content isn’t easy to follow, you’re doing your brand a disservice. Numerator reports that 82% of consumers want their shopping experience to be as convenient as possible. With convenience playing a pivotal role in how people...
The rise of smartphones over the last decade led to increased dependence on this evolving technology. A report from 2023 discovered that 56.0% of Americans admit to being addicted to their cell phone. While not every consumer may admit...
The world of marketing is not only demanding but also constantly evolving. With new trends at every corner and the latest technologies rising in popularity, marketers are pressured to always stay on the pulse.
Social Media Marketing Director Stephanie...
Email marketing is a crucial tool for any brand looking to engage with its audience. Billions of people use email services, and 88% check their emails twice a day. It’s rarer to find someone who doesn’t check their email...
Marketing teams are no strangers to the struggles with paid advertising campaigns. Even with all the proper market research completed, there is no guarantee that the company will receive a positive return on investment (ROI). In fact, it is...
