Branding based on sound isn’t a new phenomenon, but it’s gaining traction with marketers as brands seek ways to set themselves apart from others amidst an increasingly crowded market. Perhaps even more importantly, sound has a uniquely fast route into memory.
If 2025 was about experimentation, 2026 will be about purposefully applying those lessons. As the new year takes shape, successful marketers will embrace innovation without becoming beholden to it, invest in user experience and trust, and creating brand stories that connect with audiences beyond the static of their oversaturated feeds.
In a world of short-form content and ephemeral social posts, email might seem like an obsolete channel stubbornly clinging onto life. However, the reality is that email is more robust than ever, especially among younger users.
Search used to be simple. You'd type a query, get your links, and see the sponsored results clearly marked above or beside them. That model isn’t disappearing per se, but the rise of AI integration has fundamentally altered the way ads fit into the search equation.
OpenAI recently released its latest study of ChatGPT usage, the largest analysis of consumer behavior around the tool to date. Drawing on 1.5 million conversations and 700 million weekly active users, the report offers a glimpse at how people...
From tariffs to TikTok, discover how trade policy shapes the holiday calendar and what early Halloween means for marketers this year.
Discover what the dark funnel means for marketers in 2025 and why traditional attribution can’t capture today’s invisible buyer journeys.
Think B2B, pharma, finance can’t be creative? Think again. These tactics use surprise to build connection, clarity, and memorability.
Many marketers assume Gen Z only wants short, flashy content, but the reality is more nuanced. This article unpacks the most common myths about digital natives, from their so-called “8-second attention span” to the overreliance on TikTok trends, and offers a more realistic view of how they actually engage with content and brands.
Health marketing is evolving. See how Cannes Lions 2025 highlighted humor and humanity as key drivers for campaigns that educate and inspire.
