Post-pandemic consumer behavior has undergone a whirlwind transformation, driven by a mix of evolving digital habits, economic pressures, and a renewed desire for experiences. For marketing professionals, understanding these shifts is like unlocking the ultimate cheat code for connecting...
The Optimove 2024 Consumer Summer Shopping Report dives into the hottest summer shopping trends reshaping consumer habits, spotlighting the surge of Research Online, Purchase In-Store (ROPIS). Driven by Gen Z and Millennials, these trends highlight a crucial shift in...
The Spring 2024 CMO Survey delivers a detailed examination of the ever-changing marketing landscape, focusing on the integration of marketing technologies, growth strategies, and sustainability initiatives. Drawing from the insights of 2085 marketing leaders, this survey illuminates both the...
As we move into 2024, marketing professionals are gearing up for a year where personalization in marketing will take center stage, powered by cutting-edge artificial intelligence (AI) and a shift towards first-party data. These advancements are set to revolutionize...
B2C companies face a relentless quest to boost revenue growth creatively. The State of B2C Revenue Execution Report from Invoca uncovers the critical hurdles and golden opportunities awaiting marketing management pros. Here are three standout takeaways that highlight why...
The latest edition of The CMO Survey brings some fascinating insights into how marketing leaders are navigating the fast-paced world of marketing technology, AI, and strategic growth. Here’s what you need to know to stay ahead of the curve:
1....
In today’s competitive labor market, attracting top marketing talent is more achievable with the right strategies in place. By addressing the evolving needs of candidates and leveraging key insights, marketing professionals can successfully build a high-performing team. Let’s explore...
Aligning marketing and sales teams isn't just beneficial—it's essential for achieving remarkable revenue growth. This crucial synergy can eliminate inefficiencies, elevate customer experiences, and optimize resources, creating a unified approach that drives success across industries.
The High Cost of Misalignment
A...
In the fast-paced realm of digital marketing, influencer marketing stands as a game-changer. However, the foundation of successful campaigns lies in maintaining ethical practices and transparency within influencer marketing. This article explores the intersection of influencer marketing, AI tools,...
Hey there, marketing maestros! Ready to rock your marketing game? Here are five creative marketing tips to help you thrive and shine in today’s fast-paced world.
1. Dive into Cultural Relevance
Let’s get real—cultural relevance is your secret weapon! Leila Fataar...
