As AI continues to upend the marketing landscape, CMOs are facing high stakes as they try to implement it for success. The 2024 CAIO Report from PYMNTS offers an in-depth look at how CMOs have evolved their GenAI integration,...
Earlier this year, Google implemented its AI Overviews, a new strategy utilizing generative AI “when our systems determine that generative responses can be especially helpful — for example, when you want to quickly understand information from a range of...
While many brands continue to hone their skills in the social media landscape, a new world is emerging, and it’s demanding all of our attention. According to major tech companies, the metaverse is the future of the internet, and...
If your web content isn’t easy to follow, you’re doing your brand a disservice. Numerator reports that 82% of consumers want their shopping experience to be as convenient as possible. With convenience playing a pivotal role in how people...
The Optimove 2024 Consumer Summer Shopping Report dives into the hottest summer shopping trends reshaping consumer habits, spotlighting the surge of Research Online, Purchase In-Store (ROPIS). Driven by Gen Z and Millennials, these trends highlight a crucial shift in...
The Spring 2024 CMO Survey delivers a detailed examination of the ever-changing marketing landscape, focusing on the integration of marketing technologies, growth strategies, and sustainability initiatives. Drawing from the insights of 2085 marketing leaders, this survey illuminates both the...
As we move into 2024, marketing professionals are gearing up for a year where personalization in marketing will take center stage, powered by cutting-edge artificial intelligence (AI) and a shift towards first-party data. These advancements are set to revolutionize...
The latest edition of The CMO Survey brings some fascinating insights into how marketing leaders are navigating the fast-paced world of marketing technology, AI, and strategic growth. Here’s what you need to know to stay ahead of the curve:
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Aligning marketing and sales teams isn't just beneficial—it's essential for achieving remarkable revenue growth. This crucial synergy can eliminate inefficiencies, elevate customer experiences, and optimize resources, creating a unified approach that drives success across industries.
The High Cost of Misalignment
A...
Hey there, marketing maestros! Ready to rock your marketing game? Here are five creative marketing tips to help you thrive and shine in today’s fast-paced world.
1. Dive into Cultural Relevance
Let’s get real—cultural relevance is your secret weapon! Leila Fataar...
